JAGRUTHI aims to promote self-sufficiency and economic development among people who don't have access to the traditional Microfinance society. They do this primarily by extending small loans without the strict requirements of traditional lenders who have 25 years seniority in this Microfinance field . Recipients are usually the poor literates and "unbanked," but they also include people who are not poor but who lack the credit standing to borrow money to start or grow a business and improve their livelihoods. Microfinance society of JAGRUTHI anticipates results in the form of realization of Self Potential, increase in Savings, Gainful occupation, increase in family income , increase in standard of living and Promotion of Civil Society. Together, JAGRUTHI is a community finance institution, making a significant contribution to advancing the microfinance sector. All we exercise uncontested leadership and most are the dominant microfinance institution in their respective milieu. Micro finance remains a powerful tool for development, in its role as a catalyst for rural development.
The Members of JMACTS are mainly women with family businesses. They are in regular need of finances to run or expand their businesses.