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The mission of Jagruthi, as an institution, is to promote entrepreneurship and self-governance by improving the lives of the rural, particularly women, small farmers, oppressed communities and ethnic minorities, and their socio-economic empowerment.

Such self-initiated non-profit charitable social activities that are performed for improving the situation of the deprived section of the society by a group or an organization is called with different names: Voluntary Action, Voluntary Service, Voluntary Work, Voluntary Agency, or Voluntary Organizations.

The Members of JMACTS are mainly women with family businesses. They are in regular need of finances to run or expand their businesses.

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